ABOUT US

A LEGACY FLAVOR SINCE 1954

LA FIESTA
FOOD PRODUCTS

has been part of the flavor, culture, and everyday cooking traditions of Latino families across the U.S. What began in Southern California has grown into a beloved national brand — known for authenticity, bold flavor, and deep roots in the community.

“YOU’VE SEEN OUR BRIGHT YELLOW PACKAGES IN THE AISLE. BOLD, FAMILIAR, AND FULL OF SABOR.”

PACKAGED WITH CARE IN LA MIRADA, CA

OUR SQF-CERTIFIED FACILITY ENSURES EVERY BAG MEETS THE HIGHEST STANDARDS OF FOOD SAFETY AND QUALITY — BECAUSE EN NUESTRA CULTURA, WE ONLY SERVE THE BEST.

SOMOS SABOR, SOMOS TRADICIÓN, SOMOS FAMILIA.

OUR MESSAGE TO YOU

“At La Fiesta, we’re more than just spices — somos sabor, somos tradición, somos familia. Every product we make carries the authentic flavors that turn simple ingredients into something extraordinary. From the bold heat of our chiles to the sweetness of our dulces, our mission has always been to bring real taste and quality into every kitchen. But flavor is only the beginning. La Fiesta is about preserving traditions that connect us to our roots and creating moments that unite families around the table. For generations, our products have been part of those shared meals and celebrations — proof that when you cook with La Fiesta, you’re not just making food, you’re making memories.”

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